| RECOMMENDATION |
REASONS FOR SUGGESTIONS |
| Make Text Large |
Outdoor displays should be simple, clear and easy to read.
- Digital Billboard size is 16' high x 35' wide
- Can be viewed from a 500 feet distance
- Recommend copy be a minimum of 3' or 4' tall and remaining copy to be at lest 18" tall
|
Bold Text
Non-Serif Fonts |
In order to make your copy text more legible:
- Use UPPER and lower case type
- Use san-serif fonts - these provide the best readability
- At 500 feet, thin lines begin to fade and very heavy fonts blur text together
- Add a dark thick line around text to separate it from the background
|
Convey One Message or Idea |
Less is more!
- Keep messages or images to a minimum
- Convey one thought to your target audience
|
| Short and Sweet |
Keep the words short for faster comprehension
- Use no more than 10 words on the entire Billboard, including logo and product tag line
- Recommend 7 or fewer words for the headline
|
No White Backgrounds  |
Designing with white or light background will wash out copy. |
| Use Bright Bold Hues |
- Use Primary Colors - red, yellow, blue
- Do not use Complimentary colors such as orange / green
- Use Contrasting Color Combinations - best for viewing from far distances
|
| Choose Images |
- Recommend 3 visual images...or less
- Example: 1 image, 1 logo, 1 headline
|
| No White Space |
Outdoor Digital Displays are not like printed material!
- Eliminate any white space
- Increase your logo, text, images to fill space
- The Bigger The Better!
|
| Advertiser |
Prominently display the advertiser
- Make the advertiser's logo half the Billboard
|
| Test Your Idea |
Average viewing time is only 5 seconds - test the readability while driving by
- Is the message clear and understandable?
- Can you easily identify the advertiser?
- Was the proper message conveyed?
|
| Digital Bulletins |
LED Artwork Requirements
- 208 px high x 720 px wide (or) 0.693" high x 2.4" wide [no bleed]
- RGB / 300 DPI / JPG Format
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